Advanced Certificate in Licensed Hospitality

Level:  3                                              QCA No:  Q100/3526/6

Tutor Delivered Hours:  30            Self Study Hours: 30

Duration of Training:      3 days

Who is it for?

The Advanced Certificate in Licensed Hospitality is aimed at experienced licensees, and anyone who either owns or manages licensed hospitality businesses, including, pubs, bars, hotels, restaurants and clubs.  In addition, the qualification provides the opportunity for area managers / business development managers a valuable grounding in licensed hospitality

Course Aims

The Advanced Certificate in Licensed Hospitality consists of three compulsory certificates.  These have been designed to provide learners with the necessary knowledge and skills for profitable business management

Pre-requisites

Learners are not expected to have any previous knowledge or qualifications in the subject

Training Delivery Methodology

The Advanced Certificate in Licensed Hospitality offers a flexible approach for training delivery at Charnwood Training Consultants

• A tutored course combining pre-course self study and tutored face to face delivery for the three units over three months

Method of Assessment

Pre-course examination

A synoptic open book examination, completed through self study prior to attendance, comprising 5 short answer questions worth 25% of the total marks                   Pass mark   10/20

Post-course examination

A synoptic closed book examination of 1 hr 15 minutes duration, comprising 15 short answer questions worth 75% of the total marks                                       Pass mark   20/40

Opportunities for progression

BIIAB Diploma in Licensed Hospitality

Cost

Unit 1	Profit & Loss and Budget Control By the end of this unit the learner should be able to: Ø      Explain the business applications and benefits of the profit and loss account (P&L). Calculate accurately and apply sales and expenditure figures to a P&L and outline the main factors influencing machine income performance Ø      Calculate and analyse trading accounts, quantifying positive and adverse gross profit performance, identifying reasons and recommending appropriate action Ø      Categorise, calculate and analyse business costs and expenses to quantify positive and adverse performance. Outline the impact on net profit (cash and %), providing reasons and recommending appropriate action Ø      Calculate fixed costs and depreciation and explain their relationship to business profit. Calculate and analyse spend per head, volume and break-even to determine appropriate business strategies Ø      Outline the budget and forecasting process, explaining the benefits and analysing relevant business information to construct an appropriate P&L budget.
Unit 2	Understanding your Market By the end of this unit the learner should be able to: Ø      Explain marketing and the marketing mix and their relationship to customer focus and the business vision Ø      Apply recognised market analysis models to evaluate the external environment of a business and outline the internal factors to be considered when establishing marketing objectives Ø      Explain the importance of customer focus and apply methods of identifying and analysing key customer groups Ø      Develop marketing objectives and an action plan for a business, applying appropriate promotional techniques to a target customer group Ø    Design and analyse marketing evaluation tools. Explain how to monitor and evaluate the success of a marketing plan against objectives in order to achieve the business vision.
Unit 3	Motivating your Team By the end of this unit the learner should be able to: Ø      Describe the direct link between motivation and business objectives and outline the impact that motivation has on a business Ø      Explain and apply motivation techniques to identify what motivates and de-motivates management; teams and individual staff members Ø      Explain the importance of teamwork and leadership styles in motivating a team. Apply recognised team development theories to create team motivation strategies Ø      Apply the principles of performance monitoring and feedback to coach good or bad performance effectively in a given situation Ø      Outline and apply the concepts of Reward and Incentive; including the link between these and business objectives.